Important Points to Remember Before Your Crowdfunding Project Launch
In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – having a big fan base or great social media exposure is not really necessary according to pros. As a matter of fact, what you’ve got to do here is to intelligently pick your networks that fit your content and marketing strategies and will help you find your supporters. Also, don’t forget to customize the promotion in order to make it suit on every platform.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Additionally, videos make it possible for your clients to see you or know what you’re offering in action than simply scanning and clicking through images.
Keep in mind that amateur looking vid isn’t enough in convincing anybody to have involvement. Truth is, this may damage your Crowdfunding campaign’s credibility. With this being said, it will be a great idea if you are going to opt for hiring professionals who will be making the video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. It is almost impossible to achieve the same success if your press materials are hard to download and you are lacking of a solid plan. You have to know too that even if it’s just you doing everything, you must not be solely depending on your Facebook page or Twitter followers. You have to bear in mind that there is a chance for journalists to take on other projects instead if they fail to get more information on your project.
Number 4. Have an open line of communication – it doesn’t matter whether you bring good news or not, keeping your backers in the know is part of your job. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. While doing so, you better consider some humor and personality too in working out your Crowdfunding campaign.