Social Media Marketing: The Secret to Business Success
The 21st century marketing landscape has undergone changes now that social media is here with us. There is no doubt that there are now new marketing avenues that were non-existent before. With social media by your side, you can have any information traverse the world in a jiffy. Lots of people view social media as a platform for personal use but you will be surprised to learn that it can as well be useful in business. This is the way to go for any person with the dream of taking their marketing strategy a notch higher. Continue reading to learn a tad more as to why social media is a must-have in business.
One of the benefits of social media is increasing brand awareness. Capitalizing on each and every chance that boosts visibility is important. Social media is the perfect way to create new channels to give your brand a voice and content. This is crucial for the reason that it simultaneously makes your brand easily accessible for new clients, as well as makes it more recognizable to your existing clientele. A Facebook user, for example, could get to have a deeper understanding of your brand as he/she goes through the news-feed. What is more, an apathetic client could become more acquainted with your business after coming across it on multiple networks.
Brand loyalty is yet another advantage that comes along with brands that have a foot print in social media. According to a Texas University report, a brand that brings social media on board increases customer loyalty. The report concluded that it is important for companies to leverage on the connectivity created between brands and clients by social media. Such a study proves that social media plays a big a part in morphing clients into becoming more brand loyal. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.
Social media is an ideal way to make consumers receptive to your messages. Honestly, social media tools like Facebook and twitter will be seen more of social networking platforms and not marketing avenues. This goes to say that the audience will rarely see your posts as adverts and will lend an ear to what you have to say. This in the long run translates to remarkable web traffic not to mention that most of your friends and followers could as well share your posts so as to reach more people out there.
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